Sales of Crimson Desert are assumed to reach 2.87mn copies in 2024 and 3.14mn copies in total. We predict Pearl Abyss’s 2024 sales at W555.8bn (+58.9% y-y) and OP at W157.4bn (TTP y-y).
#Crimson desert price Pc
In addition, the possibility of acquiring publishing rights in China for a PC version of Black Desert is also worthy of attention, given that publishing rights momentum could have a further positive effect on the share price.Ĭrimson Desert: 2024F sales to reach 2.87mn copies
In 2H23, Crimson Desert marketing activities are forecast to be carried out in earnest through game events such as the Tokyo Game Show (September), G-Star (November), and The Game Awards (TGA December). We expect that Pearl Abyss will enjoy a similar pattern of momentum to that witnessed for Neowiz after its winning of an award at Gamescom 2022, with accelerating new title expectations coinciding with a strong uptrend in share price. While the name Crimson Desert was originally a region within Black Desert, Crimson Desert is in fact not a sequel, but a whole new IP. Developer Pearl Abyss is a South Korean studio best known for its popular MMORPG Black Desert Online. Update: According to the latest press release from Pearl Abyss, Crimson Desert is not a prequel to Black Desert. PA are going from being a company with 1 mmo actively supported (and many would argue about mismanagement of BDO as is in terms of lackluster content, poor communication etc. A promo video for Crimson Desert is set to be unveiled at Gamescom 2023 (to be held in Germany in August), from which time the firm is anticipated to kick off full-fledged marketing efforts. UPDATE: Crimson Desert has NOTHING to do with Black Desert Online. the 'no reason to play black desert anymore' comes from the point that with its release support and focus on content will probably shift from BDO to Crimson Desert.
#Crimson desert price upgrade
We upgrade our rating on Pearl Abyss from Hold to Buy and raise our TP from W40,000 to W62,000, noting that momentum related to Crimson Desert (to be released in 1H24) is being reflected in the share price earlier than expected. Crimson Desert was originally slated to be released in 2021, however, Pearl Abyss confirmed in July 2021 that the game would be delayed. A promo video for the title is to be released at Gamescom in August, and related momentum is being reflected in the share price earlier than expected.Ĭrimson Desert marketing to fully start from Gamescom in August At the recent G-Star 2019 in Seoul, South Korea, we had the pleasure of sitting down with Jason Jung, the Lead Producer for Crimson Desert, the next-generation MMORPG coming from Pearl Abyss. With beta test results proving lackluster for NCSOFT’s Throne and Liberty, market attention is now turning to Pearl Abyss’s Crimson Desert. The author is an analyst for NH Investment & Securities.
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